H&M HOLIDAY 2024 CAMPAIGN LOOKBOOK

Design Director: Eliana Masgalos

Photographer: Carlos Garcia

Stylist: Lisa Lindqwister

with Quinn Mora & Akon Changkou

“For Holiday 2024, we are championing a new kind of elegance: one that is charming and exuberant, but utterly modern. We’re bringing the elevated style of 60s and 70s couture into the contemporary wardrobe.”

-Eliana Masgalos, Womenswear Design Director