H&M S/S 2024 CAMPAIGN

Womenswear design director & concept: Eliana Masgalos

Photographer: Rafael Pavarotti

Stylist: Kate Phelan

Filmmaker/director: Albert Moya

with Anok Yai / Bibi Breslin / Vittoria Ceretti / Raquel Zimmermann / Precious Lee

“This season, we were inspired by the idea of rebirth, like the first flowers blooming. So while there’s a romantic side to the collection, we also wanted to channel a strong, tailored vibe and workwear touches that could breathe life into the fashion wardrobe”

- Eliana Masgalos, Design Director