Creating simple modern jewellery from recycled sterling silver and gold vermeil since 2010, All Blues was founded by school friends Jacob Skragge and Fredrik Nathorst. A decade later they’ve finally opened their flagship store in Stockholm in a beautiful 19th century building in Birger Jarlsgatan.
The brand’s modern minimal aesthetic clashes with the history of the building creating a new dimension of unexpected raw beauty. “Retail spaces are often very new and flashy, but we wanted to find somewhere that already had a lot of character, which we could embrace in our design.” - says Nathorst to Cereal Magazine.
A space you definitely must visit if you’re in Stockholm.
Photos by Mikael Olsson via Cereal Magazine.